Terms of Service

These terms are an agreement between Bella (“Bella”, “we”, “us”) and the business that signs up for a Bella plan (“you”). They apply to the plan, to the Bella client portal, and to the work Bella does for you under the plan.

The person who signs up confirms they are authorised to accept these terms on behalf of the business named on the account. By signing up and ticking the box to agree, you accept these terms.

Bella offers two monthly plans:

• Bella Essentials, US$39 per month: Bella branding and website services, Bowerbird, website provisioning and ongoing access. Essentials does not include CRM features or client-management tools.
• Bella Partner, US$69 per month: everything in Essentials, plus CRM features, the client-management system and the broader client portal.

What each plan includes, and its price, is also described on our pricing page at the time you subscribe; if the two differ, the pricing page at the time you subscribe applies.

Bella may give selected businesses a single-use code that reduces the price of a plan. A code applies only to the plan it was issued for, and the reduced price lasts for as long as that subscription continues on that plan. It does not carry over to another plan, and it ends if the subscription ends.

Signing up does not create a login. Your subscription and billing start when your first payment is confirmed by our payment provider. Bella then reviews your account, and your access to the portal and to your plan begins when Bella sets up (provisions) your account and emails you a link to set your password.

Bella reviews each new account and emails you your login when it is ready; we do not promise a particular time. If there is a problem setting up your account, we will contact you.

Once your account is set up, an owner or admin on it may switch between plans from Billing in the portal. When you change plan, our payment provider prorates the difference, and it appears on your next invoice. Moving to Bella Partner is charged at its list price unless Bella applies a discount to your account.

Plans are billed monthly, in advance, to the payment method on your account. Your first billing period starts on the day your first payment is confirmed, not the day Bella sets up your account. Payments are processed by our payment provider, Stripe; Bella does not receive or store your full card number.

Prices are shown in the currency stated on the plan and exclude any taxes that apply, which will be added where required. Invoices and receipts are available under Billing in the portal.

If a payment fails, we will let you know and ask you to update your payment method. We may pause work under the plan while a payment remains unpaid. If we change a plan’s price, we will tell you in advance, and the new price applies from your next billing period after the notice.

You can cancel your plan at any time from Billing in the portal. Cancellation takes effect at the end of your current billing period: your plan keeps working until then, and you will not be charged again. Until that date you can resume the plan.

Because plans are billed in advance, we do not refund partial months, except where the law requires us to.

We may end or suspend your plan if you seriously or repeatedly breach these terms, or if payment remains unpaid after we have asked you to update your payment method. Where we end a plan for reasons other than your breach, we will give reasonable notice.

You agree not to use your plan, website or the portal to:

• break any law, or help anyone else to;
• publish content that infringes someone else’s rights, or that is fraudulent, deceptive, defamatory, hateful or harmful;
• send unsolicited bulk messages, or distribute malware;
• try to gain access to accounts, systems or data that are not yours, or interfere with the running of Bella’s services.

You are responsible for keeping your account’s sign-in details secure and for what people you invite to your account do there.

You keep ownership of everything you provide to Bella — your logos, text, images, brand material and other files (“your content”).

You give Bella permission to use, copy, adapt and publish your content only as needed to provide your plan, including building and running your website. You confirm you have the rights to the content you provide and that our use of it as described here will not infringe anyone else’s rights.

We will provide your plan with reasonable skill and care, keep you informed of how the work stands through the portal, and handle your information in line with our privacy practices and applicable law.

We aim to keep the portal and the websites we run available, but we can’t promise they will be uninterrupted or error-free, and planned maintenance may occasionally make them unavailable. Some parts of the service rely on third parties, such as our payment and hosting providers.

Nothing in these terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud.

Subject to that, Bella is not liable for indirect or consequential loss, or for loss of profits, revenue, data or goodwill. Bella’s total liability arising from your plan in any twelve-month period is limited to the amount you paid for the plan in that period.

We may update these terms from time to time. When we make a change that matters, we will tell you in advance through the portal or by email. The version and date at the top of this page show which terms are current. If you do not agree to a change, you can cancel your plan before it takes effect.

Questions about these terms? Signed-in clients can message Bella from the portal; anyone else can reach us through Get help.